
Fire detection and suppression systems
Fire Suppression
Full service B2B marketing support
Igniting business with the right marketing for fire protection specialists
Fire Suppression manufacture and supply specialist fire suppression, detection and aspirating systems for use in hospitality, commercial and industrial buildings.
Their sister company, Bisson, manufactures pipes and fittings for use with aspirating smoke detection systems.
We provided:
Full Service Marketing →   Strategy & Planning →   Digital Marketing →   Website →   Email Marketing →   Social Media →   Brand & Messaging →   Content & PR →   Graphic Design →

What Fire Suppression needed
Fire Suppression had grown through a strong reputation but felt a lack of proactive marketing had contributed to a decline in awareness of what they do.
To date, their marketing had been limited, with occasional posting on LinkedIn, one-off email campaigns, telephone outreach and a historic PPC campaign.
To increase business, Fire Suppression and Bisson needed to improve their online presence and use marketing to directly target fire safety specialists and installers.
What we delivered
We began by producing a comprehensive marketing strategy based on thorough analysis of their products, customers, marketplace and competitors.
Having successfully presented the strategy to the Fire Suppression team, we began turning the plan into reality with ongoing delivery of a full mix of marketing.
We delivered twice-weekly social media to not only promote their new products but demonstrate their industry leadership and expertise.
Through a mix of digital marketing, we have helped redevelop their website and improve its performance both for visitors and in search results (SEO).
To further enhance their profile amongst the fire safety community, we have created content which has been widely shared and led to a significant increase in their profile amongst installers, property managers and architects.

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