Lorry tension curtains and flexible thermoplastic products
Structure-flex
Full service B2B marketing support
Flexible full service marketing for leaders in flexible thermoplastics
Established in 1970, Structure-flex have led UK manufacturing of lorry tension curtains for commercial vehicle trailers since their invention in 1969. As specialists in flexible thermoplastics and high-frequency welding, they also produce products including bulk packaging bags, crane proof testing bags and temporary flood defences.
What Structure-flex needed
Facing rising competition, Structure-flex wanted to use marketing to preserve and grow their market share.
Unable to find a marketing manager with the necessary skills, they wanted to outsource their marketing to an agency with the knowledge and experience to deliver results.
What we delivered
After spending time with the Structure-flex team, we developed a strategy which evaluated their marketing to-date, pinpointed their ideal customers and identified the right marketing to reach them.
In addition to delivering all the marketing agreed, we’ve also helped Structure-flex launch a number of new products, including the innovative Mobildeich flood defence system.
Through content marketing, Structure-flex have received extensive coverage in their target sector press, boosting both their profile and SEO.
Structure-flex has experienced significant growth and remain market-leaders in lorry tension curtains despite competition.
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