Manufacturer of industrial heat exchangers and pressure vessels
Stanref
Full service B2B marketing support
Rebrand for engineers looking to stimulate growth with marketing
Established over 30 years, Stanref was bought whilst in administration by new investors keen to build on its reputation and capabilities and develop new business through marketing.
We provided:
What Stanref needed
Stanref’s new owners sought a marketing agency which could understand their products, reinvigorate their brand and help them proactively use marketing to counter rising international competition.
What we delivered
Our detailed marketing strategy identified Stanref’s key market opportunities, their critical strengths and how best to communicate these using the most effective mix of marketing.
Having spent time understanding their products and marketplace, we created a number of brand concepts from which the senior management team chose the successful brand design.
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