Manufacturer of bottles and jars for leading cosmetic brands

Roma International

Full service B2B marketing support

Fresh marketing for luxury fragrance bottle makers

Amber Underfloor Heating is a leading producer and supplier of electric underfloor heating products through trade stockists. As well as Amber branded products, they are also UK distributors for DEVI.

What Roma needed

Roma International began manufacturing nail varnish bottles in 1965. They now produce bottles and jars – for cosmetics, toiletries and perfume – for many of the UK’s biggest names, including Marks & Spencer, Boots and Espa.

What we delivered

Facing rising UK and international competition, Roma International asked us to help them maintain and grow their market share through better marketing.

Largely reliant on reputation, networking and trade shows, Roma needed a comprehensive strategy to modernise their image and proactively deliver the right marketing to attract new clients.

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