Manufacturer of bottles and jars for leading cosmetic brands
Fresh marketing for luxury fragrance bottle makers
Roma International began manufacturing nail varnish bottles in 1965. They now produce bottles and jars – for cosmetics, toiletries and perfume – for many of the UK’s biggest names, including Marks & Spencer, Boots and Espa.
What Roma International needed
Facing rising UK and international competition, Roma International asked us to help them maintain and grow their market share through better marketing.
Largely reliant on reputation, networking and trade shows, Roma needed a comprehensive strategy to modernise their image and proactively deliver the right marketing to attract new clients.
What we delivered
Having developed a detailed strategy and plan, we began delivering a proactive mix of creative and digital marketing – whilst simultaneously building Roma International a new website.
Marketing included social media, PR and content, sector press advertising and creative design, including a new interactive brochure and design for their exhibition stand and pitch document.
We’ve delivered an eCommerce-enabled website which not only showcases their experience and capabilities, but allows clients to filter and browse over 500 products.
In 2021, Roma International was successfully purchased by Berlin Packaging.
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Successful strategies, dynamic designs, creative content, powerful digital marketing - we believe every piece of marketing we deliver should be something our clients are proud to put their name on.