International manufacture of defence technology

MSI Defence Systems

Full service B2B marketing support

Creating the right brand to launch military defence systems

With over 125 years’ experience, MSI develop weapons systems for international military use on both wheeled vehicles and warships.

What MSI needed

About to unveil a new product system, MSI needed a skilled agency who could quickly help with branding. Keen to launch their product at DSEI – the world’s largest defence show – MSI needed a unique and memorable visual identity for new Seahawk and Terrahawk products.

What we delivered

Responding to a tight timescale, we created a range of visual concepts appropriate for the product, it’s features and market place.

From our client’s feedback, we developed the final design and supplied it for use across their marketing, including the successful launch.

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