Main dealer for commercial welding and cutting machines

Miganglia

Social media marketing

Sealing success on social media for welding equipment specialists

Established over 40 years, Miganglia is a leading East Anglian supplier of welding and cutting machines to sectors including automotive repair, engineering, shipping and energy. They are a main dealer for leading brands including Fronius, Nederman and Migatronic.DEVI.

What Miganglia needed

Miganglia were keen to begin engaging with and attracting customers through social media.

What we delivered

As B2B experts, we established a content strategy and online brand with which to appeal directly to existing and new customers on LinkedIn, Twitter and Facebook.

Keen to proactively attract new followers, we established a multi-ad campaign on Facebook which moved to LinkedIn once the audience had been saturated.

We also identified and capitalised on opportunities to create articles to boost awareness of Miganglia in their sector press and benefit their SEO.

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