Horticultural lighting and sensors

Light Science Technologies

Full service B2B marketing support

The right recipe of marketing for the ideal recipe of light

Light Science Technologies design and produce technology for controlled environment agriculture – growing plants in commercial greenhouses and vertical farms.

Their primary product is lighting which produces a specific spectrum or ‘recipe’ of light to promote bigger and healthier crops.

What Light Science Technologies needed

Impressed by our work with Tomtech, Light Science Technologies asked us to deliver an effective mix of marketing to raise international awareness and demand for their products.

Constantly innovating – including developing sensors which enable growers to make better decisions – Light Science Technologies needed to gain exposure across both the horticultural and plant research communities.

What we delivered

Our first task was to help update and develop existing datasheets to become more effective marketing and sales tools for their lighting and sensor technology.

As part of an ongoing mix of marketing, we have identified and created opportunities for Light Science Technologies to share monthly content about their products, projects and global reach across horticultural and technology press.

Through regular and engaging social media, we have built Light Science Technologies following and reach amongst growers and academics on LinkedIn in particular. We have designed event banners and displays to support their attendance at global events.

We have helped maintain and develop their website – including SEO and new sections – and honed the messaging used across their marketing to more effectively highlight the unique benefits of what they produce.

We chose Full Mix because of their expertise supporting our sister company within the horticultural technology sector.

They have helped Light Science Technologies with our social media, blogs, press releases, brochures, website and any other areas we’ve asked.

They’ve demonstrated an excellent understanding of what we do and are very easy to work with. Happy to highly recommend them.

Craig Price

Operations Director, Light Science Technologies

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