
Security for people, property and the rail network
Land Sheriffs
Full service B2B marketing support
Intelligent marketing for smarter security
Land Sheriffs provide manned security, mobile patrols and state-of the-art CCTV monitoring for a range of sectors, including the UK rail network in the South of England.
With a team of over 100 security officers, they protect people, property and infrastructure – including welfare interventions for vulnerable people on the rail network.
We provided:
Full Service Marketing →   Strategy & Planning →   Digital Marketing →   Website →   SEO →   Email Marketing →   Social Media →   Brand & Messaging →   Content & PR →   Graphic Design →

What Land Sheriffs needed
Land Sheriffs had secured most of their major contracts through tenders. However, increasing competition and diminished brand awareness led them to seek an experienced marketing agency which could help boost their profile.
As well as building on their excellent reputation in rail security, they wished to grow their profile in other areas, including infrastructure, construction and property protection.Â
What we delivered
We began by creating a comprehensive marketing strategy and plan to provide the blueprint for their ongoing marketing.
We thoroughly researched their existing market and identified the marketing which would increase their profile and deliver the business opportunities they needed.
Having successfully presented and agreed the plan, we began to establish and deliver the marketing recommended, including social media, content marketing, PR and direct marketing to a target database.
As part of this process, we help refine Land Sheriff’s brand design and key messaging, including updating presentations and pitch documents and successfully entering rail industry awards.
Our ongoing SEO led to the design of a new website which better represents their strengths and has significantly increased their exposure in search results.

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