Johnston Logistics
UK and international third-party logistics for consumer goods
Complete marketing which helped logistics experts fill their warehouses to capacity
Johnston Logistics handle over 200,000 pallets each year and deliver warehousing, logistics and fulfilment for companies including Kettle Foods, Two Sisters Food Group and Epos Now.
Over 50% of all Asda supermarket’s wine flows through their operations.
What Johnston Logistics needed
With increased warehousing capacity to fill, Johnston Logistics looked to outsource their marketing to an experienced partner who could deliver the results they needed.
Eager to grow, they needed both strategic advice and day-to-day delivery. Having lost a notable client, they had an immediate requirement and a long-term ambition to become a UK leader.
What we delivered
We successfully delivered Johnston Logistics’ complete marketing for over 5 years until the rapidly growing business was successfully sold to Kinaxia Logistics.
Our marketing strategy helped identify the profitable segments Johnston Logistics should target and the marketing to reach them. We developed targeted databases and employed direct mail, email and social media marketing which resulted in many new clients.
Extensive PR and content marketing not only boosted brand awareness and website SEO but established Johnston Logistics UK as genuine leaders – particularly through wide exposure in the wine industry trade press.
A new website, PPC and SEO increased enquiries and we provided constant support, including strategic advice, sales support and successfully cultivating opportunities (particularly when the pandemic impacted supply chains).
The Full Mix Marketing
difference
B2B insider knowledge
Trusted experience across sectors
Quickly understand our client’s world
Full service marketing support
Friendly and always here to help
We know what works
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If you need great marketing, we can help
OUR WORK
Successful strategies, dynamic designs, creative content, powerful digital marketing - we believe every piece of marketing we deliver should be something our clients are proud to put their name on.