Johnston Logistics

UK and international third-party logistics for consumer goods

Full Mix Marketing Johnston Logistics TCO

Complete marketing which helped logistics experts fill their warehouses to capacity

Johnston Logistics handle over 200,000 pallets each year and deliver warehousing, logistics and fulfilment for companies including Kettle Foods, Two Sisters Food Group and Epos Now.

Over 50% of all Asda supermarket’s wine flows through their operations.

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What Johnston Logistics needed

With increased warehousing capacity to fill, Johnston Logistics looked to outsource their marketing to an experienced partner who could deliver the results they needed.

Eager to grow, they needed both strategic advice and day-to-day delivery. Having lost a notable client, they had an immediate requirement and a long-term ambition to become a UK leader.

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What we delivered

We successfully delivered Johnston Logistics’ complete marketing for over 5 years until the rapidly growing business was successfully sold to Kinaxia Logistics.

Our marketing strategy helped identify the profitable segments Johnston Logistics should target and the marketing to reach them. We developed targeted databases and employed direct mail, email and social media marketing which resulted in many new clients.

Extensive PR and content marketing not only boosted brand awareness and website SEO but established Johnston Logistics UK as genuine leaders – particularly through wide exposure in the wine industry trade press.

A new website, PPC and SEO increased enquiries and we provided constant support, including strategic advice, sales support and successfully cultivating opportunities (particularly when the pandemic impacted supply chains).


Full Mix Marketing are a vital part of our growth… the results show they’re clearly committed to helping us succeed

Full Mix Marketing have excellent skills, explain everything and ensure we’re using the right marketing. The results show they’re clearly committed to helping us succeed.

Everything they deliver has been to the same high standard and we’ve the confidence to let them get on with our marketing. We’ve exciting times ahead and Full Mix Marketing are a vital part of our growth.

We wouldn’t hesitate to recommend them.

Jane Bull Johnston Logistics UK

Jane Bull
Senior Leadership Team
Johnston Logistics

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The Full Mix Marketing

difference

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B2B insider knowledge

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Trusted experience across sectors

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Quickly understand our client’s world

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Full service marketing support

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Friendly and always here to help

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We know what works

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If you need great marketing, we can help

OUR WORK

OUR WORK

Successful strategies, dynamic designs, creative content, powerful digital marketing - we believe every piece of marketing we deliver should be something our clients are proud to put their name on.

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