Passive fire barriers for high-rise buildings

Injecta Fire Barrier

Full service B2B marketing support

Marketing of innovative fire protection for buildings impacted by Grenfell

Amber Underfloor Heating is a leading producer and supplier of electric underfloor heating products through trade stockists. As well as Amber branded products, they are also UK distributors for DEVI.

What Injecta Fire Barrier needed

As the newest addition to the LST Holdings PLC group of companies, the senior leadership team wished to use marketing to boost awareness of Injecta Fire Barrier.

Impressed by marketing we had delivered for Tomtech (which the group had also purchased), they approached us to help deliver marketing that would promote Injecta Fire Barrier to property owners, operators and developers across the UK.

What we delivered

We began by analysing the market place and creating an effective brand logo and identity for Injecta Fire barrier.

This was followed by a cost-effective website to showcase what they deliver. We carefully planned the structure and design, before building the site, including all content and imagery.

We deliver monthly content marketing, alternating between technical blogs, case studies and press releases. This has led to exposure of Injecta Fire Barrier in leading construction publications including BDC Magazine, Building Specifier and PBC Today.

Monthly email marketing is sent to a targeted database of construction companies, architects, surveyors and property managers.

Impressed by the understanding we demonstrated and results we delivered, Injecta Fire Barrier asked us to deliver social media marketing, which we do via LinkedIn, Twitter, Facebook and Instagram.

Full Mix Marketing are a fantastic team to work with!

A marketing agency is only as good as its people, and Sally, Jake, and Ellie really prove that. Their strategic approach, creativity, and genuine passion for what they do make a huge difference.

From smart marketing plans to eye-catching design and insightful digital campaigns, everything they deliver feels spot on for our business. It’s clear they all have the right experience, qualifications, and enthusiasm to help clients succeed.

I can’t recommend Full Mix Marketing highly enough – a brilliant team that truly understands B2B marketing.

Shaun Tasker

Managing Director, Injecta Fire Barrier

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