Gulf Oil
International fuels and lubricants
Technical SEO articles for global leader in lubricants
Established in 1901, Gulf Oil become one of the world’s largest oil companies, gaining an envious reputation for their support of motorsport.
Today, Gulf Oil International are one of the world’s leading providers in fuel retail stations and lubricants for cars, motorcycles, trucks, agriculture, shipping and industry.
Their key partnerships include the Williams and McLaren Formula 1 racings teams.
What Gulf Oil needed
Having merged a number of their international website domains, Gulf Oil’s digital marketing department needed fresh content to help boost the SEO of their core international site.
They sought support from a marketing partner who could understand, research and create search engine optimised content to satisfy target audiences including fuel station licensees, Asian truck operators, South American farmers, motorcyclists and EV (electric vehicle) mechanics.
What we delivered
We began by created six keyword-rich, technically knowledgeable and engaging articles, including:
1. How to open a branded fuel station
2. How engine oil affects motorcycle performance
3. How to extend the life of trucks and commercial vehicles
4. How to get a longer working life from your tractor
5. 6 tips to improve fuel economy from your car
6. What oils, lubricants or fluids do electric vehicles use and how can they improve performance?
These are published on Gulf Oil’s overarching international website to boost SEO.
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