Manufacturer of unique agricultural machinery
George Moate
Full service B2B marketing support
Persuading global farmers to farm smarter with innovative machinery
In 2002, British farmer George Moate questioned why preparing a field for planting required three pieces of machinery. He subsequently invented the TillerStar – the world’s first one-pass tiller for root vegetables.
What George Moate needed
Having purchased the George Moate design, manufacturers PSS needed a stronger brand identity and marketing to proactively promote the product to its global market.
What we delivered
The unique patented machinery needed improved branding, messaging, website and marketing materials to better engage UK and international farmers.
Our marketing strategy carefully aligned their improved brand identity with other successful agricultural innovators and machinery manufacturers. We created the ‘Farm Smarter’ tagline with messaging focused on the product’s unique benefits.
We designed and built a ‘shop-window’ website – including imagery, animations and explainers – to powerfully highlight and explain the machine’s features, benefits and global success. This was accompanied by a modern brochure and other marketing materials to support their attendance at key international trade events.
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