UK leaders in underfloor heating projects and installation

Gaia Underfloor Heating

Full service B2B marketing support

Marketing strategy and delivery to help ensure greater growth

Established for over 30 years, Gaia Underfloor Heating are one of the UK and Ireland’s largest providers of underfloor heating – installing it within commercial and residential developments including offices, industrial settings, public buildings and housing estates.

As well as design and installation, they have also led innovation with their product range, including their decoupling membrane heating system.

We provided:

Full Service Marketing → Marketing Strategy → Digital Marketing → Website → SEO → PPC → Email Marketing → Social Media → Brand & Messaging → Content & PR → Graphic Design →

What Gaia needed

Gaia had experienced significant growth and recognised the key role of marketing.

They required a formal marketing strategy to help ensure growth continued and to help them decide whether to expand their in-house marketing team or outsource it to a trusted marketing agency.

Often viewed as a luxury, a change in building regulations has seen underfloor heating become a more suitable option, including when paired with sustainable heat pumps. This was an opportunity which Gaia were keen to capitalise upon through marketing.

What we delivered

We spent time with the Gaia team to understand the differing sides of their business (which includes Amber and Cli-Mate) and the specific needs of Gaia Underfloor heating.

Having analysed their existing marketing, competitors, target customers, the most effective marketing channels and recommend messaging, we presented our strategy.

Gaia chose to ask us to support the majority of the delivery, including content marketing such as SEO blogs and targeted press releases, sector advertising in key trade press and graphic design and messaging to help refresh their brochures, datasheets and sales aids.

In addition, we rebuilt Gaia’s website with a new design, imagery and content to better reflect their market leadership, improve SEO and provide visitors with all the information they require.

For over four years, I have had the pleasure of collaborating with Full Mix Marketing, who we engaged as our external marketing agency at Gaia Underfloor Heating (including Amber Underfloor Heating and Cli-Mate).

From our initial discussions to the formulation of strategic recommendations and the subsequent content creation, my experience with Full Mix Marketing has been exceptionally positive. Their professionalism, depth of knowledge, and overall ease to work with have been standout qualities throughout our partnership.

Not only have they demonstrated a keen understanding of our brand identity, but they have also played a pivotal role in enhancing the professional aesthetic and tone of our website. This upgraded visual and communicative coherence is seamlessly extending across all our printed literature, reinforcing a cohesive brand image throughout our business.

One of the commendable aspects of working with Full Mix Marketing is their unwavering accommodation of our requests. Their responsiveness and friendliness make the collaborative process smooth and enjoyable. I have found their team to be consistently reliable, always delivering high-quality results while maintaining an approachable demeanour.

Overall, our association with Full Mix Marketing has significantly contributed to the positive trajectory of our marketing efforts, and I look forward to continuing this successful partnership.

Natalie Chisholm

Marketing Manager, Gaia Underfloor Heating