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Distribution and logistics since 1919

Fitzmaurice Carriers

Full service B2B marketing support

Boosting profile of long-established logistics brand

Founded in 1919, Fitzmaurice Carriers is a transport and distribution provider whose vehicles’ black and gold livery is a recognisable feature of East Anglian roads. Purchased by Lenham Storage (a major logistics provider for leading retailers), they wanted to actively grow the Fitzmaurice brand across the region.

We provided:

Website  →     Email Marketing  →     Social Media  →     Brand & Messaging  →     Content & PR  →     Graphic Design  →

What Fitzmaurice needed

Though well-known and respected, Fitzmaurice Carriers had experienced limited growth which the new leadership wished to change.

Fitzmaurice needed a marketing partner who understood logistics services, the buying behaviour of their clients and how to actively reach regional businesses.

What we delivered

We began by working with the team to understand their marketing to-date and the market segments which might provide the quickest and most sustainable opportunity for growth.

Having struggled to post effectively social media, we took over responsibility and began increasing their following and using tactics to target users with responsibility for outsourcing logistics.

We uncovered opportunities to create press releases and other articles which would rapidly boost their profile amongst logistics and business press, including Warehouse & Logistics News, UK Haulier and regional newspapers. In addition, we helped them make the very best of a business profile opportunity with Business in East Anglia magazine.

Their new website was performing poorly in search results, so we conducted a thorough review and delivered technical SEO to improve its ranking.

We sourced a comprehensive database of retailers, manufacturers, food services, hospitality and institutions to which we delivered direct marketing which created fresh enquiries.

Let's discuss your marketing

Looking for marketing that better understands your business?

Get in touch today

Our clients

Our work

Womag
Vapourtec
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See all our work