Unique instant disinfectant maker and sprayer
Launching a revolution in disinfectant with equally powerful marketing
Flow chemistry experts Vapourtec developed and patented a unique hand-held device which turns tap water and salt into a powerful yet safe (hypochlorous acid) spray which kills 99.9% of germs.
What easy-HC10 needed
Aiming to introduce their innovative solution to organisations eager to reduce their reliance on costly disinfectants, they sought a marketing agency who could understand their product and communicate its benefits to an unfamiliar audience.
What we delivered
We created a marketing strategy and plan which not only identified the right target audience and the most effective marketing methods to reach them – but also how to communicate the benefits of the exciting new product in a way they would respond to.
We developed a stronger design identity for the brand and used direct marketing to put the product in front of potential customers. This was further supported by brochures, marketing materials, advertising, press coverage, trade show stands and PPC online advertising.
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Successful strategies, dynamic designs, creative content, powerful digital marketing - we believe every piece of marketing we deliver should be something our clients are proud to put their name on.