Online trade supplier of underfloor heating

Cli-Mate

Branding and marketing

Helping online supplier support more tradespeople with friendly new brand

Cli-Mate (formally Underfloor Shop) is a successful online supplier of both wet and electric underfloor heating products to tradespeople.

We provided:

Strategy & Planning → Brand & Messaging → Graphic Design →

What Cli-Mate needed

Keen to appeal exclusively to tradespeople (and less to home owners and DIYers), Underfloor Shop wanted to rebrand to a more approachable name which would also give them greater scope to expand into other heating and cooling products.

What we delivered

Working with their leadership team, we carefully researched their market place, customers and competitors to produce a marketing strategy which carefully defines their target audience.

We created a range of brand concepts based around names which clearly communicates what they deliver and their focus on trade supplies.

From the six concepts, Underfloor Shop chose ‘Cli-Mate – Your friend for trade underfloor heating supplies’ for its fun and memorable feel and the ability to apply to both heating and air conditioning products.

We refined the design and provided a brand guide including suggested messaging to ensure its effective use across their website, marketing and products. In addition, we designed trade stands, brochures and flyers to help launch the new identity.

In May 23, the change to Cli-Mate was successful made!

For slightly over a year, I have had the pleasure of collaborating with Full Mix Marketing, who we engaged as our external marketing agency at Gaia Underfloor Heating (including Amber Underfloor Heating and Cli-Mate).

From our initial discussions to the formulation of strategic recommendations and the subsequent content creation, my experience with Full Mix Marketing has been exceptionally positive. Their professionalism, depth of knowledge, and overall ease to work with have been standout qualities throughout our partnership.

Not only have they demonstrated a keen understanding of our brand identity, but they have also played a pivotal role in enhancing the professional aesthetic and tone of our website. This upgraded visual and communicative coherence is seamlessly extending across all our printed literature, reinforcing a cohesive brand image throughout our business.

One of the commendable aspects of working with Full Mix Marketing is their unwavering accommodation of our requests. Their responsiveness and friendliness make the collaborative process smooth and enjoyable. I have found their team to be consistently reliable, always delivering high-quality results while maintaining an approachable demeanour.

Overall, our association with Full Mix Marketing has significantly contributed to the positive trajectory of our marketing efforts, and I look forward to continuing this successful partnership.

Natalie Chisholm

Marketing Manager, Gaia Underfloor Heating