Retail space planning and measured site surveys
Digital marketing and more to help attract big retailers and architects alike
CADS are UK-based leaders in retail space planning software and expertise, helping major retailers including Asda, Waitrose and Sainsburys to plan their stores to maximise customer experience and sales.
They also specialise in conducting measured surveying of sites and buildings to create highly accurate 2D and 3D models for use by architects, planners and developers.
What CADS needed
CADS had made significant changes to their online presence and noted a reduction in performance.
They sought a market agency which could help boost their SEO with practical actions and content, as well as provide broader marketing support.
What we delivered
Working closely with the Head of Operations, we quickly understood the two sides of CADS’ business, analysed their website and identified any changes in performance and the reasons why.
With an agreed SEO plan, we began making structural improvements, as well as creating content which clearly communicated what CADS do in order to benefit both SEO and their reputation. This was also shared via regular social media (primarily LinkedIn) which we delivered on their behalf.
Having gained their trust, our role with CADS has grown as we have taken on additional duties including PPC and supporting their direct marketing and wider marketing strategy.
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