Azpects
UK’s leading manufacturer of hard landscaping products
Launching trade-favourite’s new consumer range to retailers
Established in 2009, Azpects’ EASYJoint has become the top selling patio jointing compound amongst professional landscapers.
With over 2 million tubs sold, they expanded to offer a complete range of construction and care products for patios, paths and driveways.
What Azpects needed
Keen to enter the consumer market, Azpects asked us to help launch their new range of EASYCare garden surface care products amongst stockists and retailers.
What we delivered
Azpects needed a mix of press releases, content, advertising, trade show support and digital advertising to target builders-merchants and DIY chains.
We delivered a successful campaign which saw their range featured in key trade publications, welcomed more visitors to their trade show stand and warmed the way for their sales team.
We went on to help launch their innovative EASYClickBase system and deliver a wider mix of marketing, including creating a more modern brand, updating their website and brochures, as well as advising them at board level.
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