Amber Underfloor Heating
Electric underfloor heating products for the trade
Warming up trade sales with the right marketing
Amber Underfloor Heating is a leading producer and supplier of electric underfloor heating products through trade stockists. As well as Amber branded products, they are also UK distributors for DEVI.
What Amber Underfloor Heating needed
With changes to building regulations creating new opportunities, Amber wished to use marketing to boost the popularity and availability of their products across trade counters, including in builders’ merchants, tile showrooms and flooring suppliers.
In addition, they wanted to launch an important new range of wet underfloor heating products in 2023.
What we delivered
Working with the Marketing Manager and Managing Director, we developed a strategy to raise brand awareness of Amber and highlight the products’ benefits to both tradespeople and potential trade stockists.
Having identified and created a target database, we delivered ongoing direct marketing via email to potential trade stockists.
This is supported by regular content marketing including articles and stories which have successfully featured across the industry’s sector press.
Visually, we have also created a marketing aids, brochures, trade advertising campaigns, social media templates, email footers and other materials to support trade events and award sponsorship.
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