Manufacturer and supplier of underfloor heating

Amber Underfloor Heating

Full service B2B marketing support

Warming up trade sales with the right marketing

Amber Underfloor Heating is a leading producer and supplier of electric underfloor heating products through trade stockists. As well as Amber branded products, they are also UK distributors for DEVI.

We provided:

Marketing Strategy → Email Marketing → Social Media → Brand & Messaging → Content & PR → Graphic Design →

What Amber needed

With changes to building regulations creating new opportunities, Amber wished to use marketing to boost the popularity and availability of their products across trade counters, including in builders’ merchants, tile showrooms and flooring suppliers.

In addition, they wanted to launch an important new range of wet underfloor heating products.

What we delivered

Working with the Marketing Manager and Managing Director, we developed a strategy to raise brand awareness of Amber and highlight the products’ benefits to both tradespeople and potential trade stockists.

Having identified and created a target database, we delivered ongoing direct marketing via email to potential trade stockists.

This is supported by regular content marketing including articles and stories which have successfully featured across the industry’s sector press.

Visually, we have also created a marketing aids, brochures, trade advertising campaigns, social media templates, email footers and other materials to support trade events and award sponsorship.

For over 4 years, I have had the pleasure of collaborating with Full Mix Marketing, who we engaged as our external marketing agency at Gaia Underfloor Heating (including Amber Underfloor Heating and Cli-Mate).

From our initial discussions to the formulation of strategic recommendations and the subsequent content creation, my experience with Full Mix Marketing has been exceptionally positive. Their professionalism, depth of knowledge, and overall ease to work with have been standout qualities throughout our partnership. Not only have they demonstrated a keen understanding of our brand identity, but they have also played a pivotal role in enhancing the professional aesthetic and tone of our website. This upgraded visual and communicative coherence is seamlessly extending across all our printed literature, reinforcing a cohesive brand image throughout our business.

One of the commendable aspects of working with Full Mix Marketing is their unwavering accommodation of our requests. Their responsiveness and friendliness make the collaborative process smooth and enjoyable. I have found their team to be consistently reliable, always delivering high-quality results while maintaining an approachable demeanour.

Overall, our association with Full Mix Marketing has significantly contributed to the positive trajectory of our marketing efforts, and I look forward to continuing this successful partnership.

Natalie Chisholm

Marketing Manager, Gaia Underfloor Heating