Transit packaging and retail consumables
Acopia
Campaign messaging and design
Creative campaigns for innovative packaging
Acopia produces Goods Not For Resale (GNFR) including transit packaging and retail consumables used to secure consignments in retail and logistics.
Their range includes a number of innovative and exclusive products, including intelligent pallet wrap and eco-friendly parcel tape.
We provided:
What Acopia needed
Acopia had developed a new sustainable parcel tape called iTack which is exempt from plastic packaging tax.
They sought a strategic marketing agency with experience in transport, logistics and warehousing to help create marketing messaging to convert potential customers to their new product.
The success of the promotions led to us helping with two further campaigns.
What we delivered
Working closely with the Acopia team, we created visuals and messaging to promote their sustainable iTack tape to warehouses, logistics companies and retailers.
We produced a number of concepts, featuring humour, punchy straplines and strong sustainability messages, which were then refined into the final campaign across social media, trade press, events and online.
The success of the campaign led to us applying the same approach to a campaign to promote iWrap – an intelligent pallet wrap system applied via a hand-held dispenser.
Acopia then asked us to create a further campaign to help establish them as thought-leaders in retail consumables. The subsequent ‘7Cs’ campaign has been a significant success in increasing brand awareness and sales.
I can highly recommend working with Full Mix Marketing – the team are enthusiastic, creative and experienced; they offer advice without being pushy and are not patronising like many agencies I have encountered.
They took the time to understand our business, and have presented realistic plans that have nailed the briefs.
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