Increasing the flow of sales through the right formula of marketing

Vapourtec

Flow chemistry equipment used in academia and research

At the forefront of their sector since 2003, Vapourtec design and manufacturer world-class flow chemistry equipment used in chemical manufacturing (including pharmaceuticals) and research. Their products have been cited in over 750 peer reviewed publications from more than 23 countries.

Having experienced steady international growth, Vapourtec sought a dedicated B2B marketing agency to help boost their profile and promote their products to the chemistry and academic communities.

Brief

Vapourtec wished to update their branding and messaging to be more contemporary and to use marketing to more effectively reach their target market.

In addition, they wanted to reach out to research universities, some of whom had already embraced their R-series systems.

Services provided

As well as creating a more modern design, we extensively reworked the content of their marketing to more succinctly and successfully communicate the benefits of their systems to an academic and commercial audience.

In particular, we created a bespoke campaign to successfully target research and teaching Universities in the US.

Results

World-class technology cited in over 750 research papers from 23 countries

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