Flexible outsourced marketing for leaders in flexible thermoplastics

Structure-flex

UK’s leading manufacturer of lorry tension curtains & flexible thermoplastic products

Since their invention in the late 60’s, Structure-flex have lead UK manufacturing of tension curtains for commercial vehicle trailers. As specialists in flexible thermoplastics, they’ve also diversified into bulk packaging bags, proof test bags and even flood defences.

Keen to return to growth, they recognised the need to outsource their entire marketing to an agency with the skills and experience to deliver results.

Brief

Facing increasing competition, Structure-flex wanted to use more marketing to preserve and grow their market share. Having been unsuccessful in recruiting a marketing manager with all the necessary skills, they asked us to act as their entire marketing team – identifying the most powerful marketing and delivering it.

Services provided

Having spent time with Structure-flex, we developed a strategy and plan which analysed their marketing to date, pinpointed their ideal customers and identified the right marketing to reach them. Our team then set about delivering all the agreed actions and responding to new needs and opportunities.

In addition to the regular marketing, we’ve also helped Structure-flex refresh their website and specifically launch a number of new products, including a successful reusable PPE face shield and the innovative Mobildeich flood defence system.