Rebrand for engineers looking to exchange stagnation for growth
Stanref
Manufacturers of industrial heat exchangers and pressure vessels
Established over 30 years, Stanref was bought out of administration by new investors keen to build on its reputation and capabilities and develop new business through marketing.
Brief
Stanref’s new owners sought a marketing agency which could understand their product, advise them at board level and help them utilise marketing to proactively compete against rising UK and international competition.
Services provided
Results
We delivered a number of brand concepts from which the senior management team chose the final design. Our detailed marketing strategy identified their key market opportunities, their critical strengths and how best to communicate these using the most effective marketing channels.
The new strategy & brand give us confidence to grow
Before
After
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