Fresh marketing for luxury fragrance bottle makers

Roma International PLC

Manufacturer of bottles and jars for leading brands of cosmetics and toiletries

In 1965, Roma International began manufacturing nail varnish bottles. They now produce bottles and jars – for cosmetics, toiletries and perfume – for many of the UK’s biggest names including Mark & Spencer, Boots and ESPA.

With ever-increasing UK and international competition, Roma asked us to help them maintain and grow their market share through better marketing.

Brief

Reliant – like many – on reputation, networking and trade shows, Roma needed a comprehensive strategy to modernise their image and proactively deliver the right marketing to reach and attract more clients.

Services provided

Having developed a detailed strategy and plan, we began delivering a proactive mix of creative and digital marketing – whilst simultaneously building Roma a new website.

Marketing included social media, PR and content marketing, sector press advertising and creative marketing, including a new brochure and design for their exhibition stand.

We’ve delivered an ecommerce enabled website which not only showcases their experience and capabilities, but allows clients to filter and browse over 500 products.

Results

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Together, we’ll ensure you’re the first choice for your customers

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