We’re delighted our Managing Director, Sarah West, has today been featured alongside other successful East Anglian businesses in the Eastern Daily Press (EDP) ‘Women in Business’ feature.
Here is the article in full:
Sarah West – Full Mix Marketing
Founded in 2016, Sarah West’s marketing agency has a strong portfolio of clients, employs five staff and is an award-winning Future50 business.
After 15 years leading marketing for others, Sarah West spotted the gap for an agency focused on delivering result-driven marketing. Two years on, Full Mix Marketing has five staff and a strong portfolio of clients in sectors including manufacturing, services and retail.
“The Full Mix team has great skills – and we know how to turn them into the results businesses need,” says Sarah. “For me, the biggest buzz is when clients tell us the real difference our marketing has made to their success.”
Networking plays a crucial part in Sarah’s business life and she has become a well-known name in the local business community. In April, she gave the keynote address at the Chartered Institute of Marketing’s B2B Conference, and in June 2018, she won the Institute of Director’s New Director of the Year award for the East of England.
Sarah believes the biggest barrier to women’s entrepreneurialism is risk. “Many entrepreneurs I meet are either confident of success or have little alternative. Maybe we need to encourage more
women to take risks too.” She is optimistic about the current climate for women in business and has some encouraging words for women starting out or thinking about a future in business. “Women have increasing financial or family responsibilities, but the business environment for women has certainly improved. Not only are there fewer boundaries but most people find any discrimination totally unacceptable.
“I’m inspired by businesswomen like Baroness Michelle Mone (founder of Ultimo), who don’t let barriers stand in their way.” adds Sarah. “I don’t think women need to be any less feminine, just prepared for the challenge. And take people along with you – you’ll need their support and skills. People buy from people, so be the type of person others want to do business with.”