The May/June 2018 edition of Norfolk Chamber of Commerce’s ‘Norfolk Voice’ business publication features five top tips from Full Mix Marketing on creating and submitting a successful business award entry:
Answer the question
This is the most common mistake business award entrants make. Rather than directly answering the question, they simply communicate what they are most proud of.
Carefully read the criteria, identify the important qualities and make sure you specifically address them. Regardless of any other strengths you demonstrate, you will only be in the running if you first satisfy the key criteria.
Keep it short and concise
Those vetting entries will likely begin by scan reading them, so summarise or use bullet points before elaborating further. Make appropriate use of the word limit but don’t pad. A punchy application is more likely to succeed than something that is long winded.
Don’t use jargon or give excessive details about your product or industry. Those assessing may have little sector knowledge, so keep language simple and explain why key details are important by providing simple context.
Only include supporting evidence that you actually refer to or is specifically requested.
Tell a story
Many awards are won by companies who have been on a ‘journey’. Winners are often those with the most compelling story which supports the award organisers objectives.
Explain your inspiration, the steps you took and the impact. However, stick to the point and only include details which help build the narrative. Look at your entry as a whole and make sure it flows from start to finish.
Find the pearl
Satisfying the criteria alone is rarely enough to win, so try to identity the factor or achievement which sets you apart. If you’re the first, best or most daring, make sure the reader knows.
Statistic are a strong way to communicate success. Try to summarise your achievement with simple numbers and, depending on what’s stronger, talk in relative rather than actual terms. 150% growth is more impressive that a £50K increase!
Take your time
If it’s worth entering, do it well. Plan your submission and make sure you get someone outside your organisation to proof read it and listen to their comments. If there is scope for visual design, present your entry in a clear, professional and appealing way.
View publication: https://issuu.com/distinctivepublishing/docs/nv46