We’re excited to launch a new website and brochure as part of our ongoing marketing for Johnston Logistics UK.
Throughout 2018, we’ve delivered a full mix of strategic, digital and offline marketing, including new brand messaging, PPC, direct marketing and PR. Their transformational year has culminated in immediate plans to build a further 66,000 square feet of warehousing to cater for growth.
As part of our agreed strategy we’ve redeveloped their website to include new content, images and navigation throughout, all aimed at improving user experience, mobile responsiveness, search engine optimisation and sales conversions. To help control costs, we’ve redeveloped their existing WordPress-based site, keeping the original feel but improving the structure, coding and optimisation of key elements.
Earlier this year, we developed the ‘Easy Switch’ initiative to highlight how quickly and smoothly businesses can switch to Johnston Logistics UK. This helps them stand out from competitors and takes a prominent position on the new website, including through use of a modal pop-up to grab attention.
We identified that Johnston Logistics UK have received an increase in enquires from overseas companies looking to create a post-Brexit UK logistics hub. As well as turning this into a number of successful press releases and PR opportunities, we’ve created a dedicated section within the website to cater for such clients
In addition, we’ve created a high-quality printed brochure which echoes the look, feel and content of the website and Johnston Logistics brand. This will be used alongside other physical marketing materials with new prospects, customers and trade shows.
Our full mix of marketing has helped build Johnston Logistics’ brand and create the results they need. Our redeveloped website gives them a better online presence, enabling them to capitalise on increased traffic from online advertising, SEO, social media and content marketing.