Senior Marketing Executive, Karina, is celebrating two years with East Anglia’s leading B2B marketing agency, Full Mix Marketing.
And, the word she’d choose to describe her role over that period?
“Close – that’s what my relationships have become with both our clients and my colleagues” says Karina.
“I’ve been fortunate to establish and manage marketing for a number of clients. It’s been fantastic earning their trust and hopefully being almost as much a part of their team as I am a part of Full Mix” adds Karina.
After joining the Norwich-based agency in 2021, Karina was promoted to Senior Marketing Executive and has played a growing role in managing marketing for a number of the companies which the agency supports.
“Karina embodies what a great marketer in a marketing agency does. There’s no difference between the diligence she shows our clients and the diligence she shows her colleagues” says James West, director and co-founder.
Following a break to start a family, proceeded by 11 years at Bernard Matthews, Karina’s added her knowledge delivering marketing for a big brand to the marketing agency’s team.
Karina’s role has seen her working closely with businesses in diverse sectors including logistics, manufacturing and specialist technical services.
“I get to submerge myself in one industry, then switch my focus on quite another. It’s daunting at first but it helps give me a close, but also impartial view, that I hope really helps our clients” states Karina.
As well as being in constant communication with the clients that she account manages, Karina coordinates herself and other members of the Full Mix team to deliver marketing including social media, content marketing, search engine optimisation and graphic design.
“Karina has proven excellent at communicating with clients and carefully orchestrating our team’s efforts. However, she’s just at home burying her head in her computer to create something which will help our clients look great in their sector” concludes James.
Full Mix Marketing has established itself as East Anglia’s leading B2B marketing agency, working with a growing number of successful companies in sectors ranging from manufacturing and engineering to professional services and technology.
The firm often acts as an entire marketing department for their clients, helping them identify and benefit from the right mix of digital, strategic and creative marketing.
Karina has two daughters with her partner Matt and frequently travels to Germany to spend time with her parents and enjoy a chilled glass of Riesling from the slopes of the Mosel.