Discover why Sarah established Full Mix Marketing, the results we’ve delivered for our clients and our exciting plans for the year ahead. See article below:
Norfolk Voice – Last Word – October 2018
Sarah West is an accomplished Chartered Marketer with almost 20 years’ experience in both marketing agencies and managing marketing within companies.
In 2016 she launched her own marketing agency focused on providing highly-effective marketing. Norwich-based Full Mix Marketing has become well respected for delivering strong results for clients in sectors including manufacturing, IT, logistics, engineering and services.
An active member of the business community, Sarah has been invited to speak at numerous events including the Chambers of Commerce, local business media and the Chartered Institute of Marketing. In 2017 Full Mix Marketing became a Future50 business and Sarah recently won the Institute of Directors’ New Director of the Year award for East Anglia.
Outside of work, Sarah likes watching England play rugby, spending quality time with her family and enjoying the odd glass of wine!
Briefly tell us about your business?
We create the strategic, digital or offline marketing our clients need to succeed. It may be a single piece, like building a website or writing a press release, or becoming their outsourced marketing department and delivering their entire campaign.
We saw the need for a marketing agency which focused on providing results, rather than simply graphic or digital design. Whether it’s a brochure, rebrand, SEO or a full marketing strategy, we’re now trusted by businesses across sectors to deliver the results they need.
What’s the biggest challenge facing your business?
Having gone through the establishment phase, the biggest challenge now is managing our expansion. As we’ve helped our customers grow they’ve typically turned to us to deliver even more on their behalf.
Overall, we’ve focused on employing the right staff, investing in their development and getting the processes in place to make sure we can all do a great job for our clients.
How many employees do you have and how are you looking to grow?
We’re now at five with plans to take on more. We increasingly need more staff with specific skills like web design or creative copy writing. However, it’s absolutely crucial they understand marketing and what leads to the results our clients require.
We’ve taken our time over recruitment and been fortunate to attract some great people to our team. They have skills developed in international companies, fast-paced digital agencies and working for blue-chip British brands.
Whilst my fellow director and I are both chartered professionals with a wealth of commercial experience, it’s so important to have all this knowledge within the team to utilise. Our clients really benefit.
What has been your greatest success and why?
Without doubt the biggest success is the difference we’ve made for our clients. Of course, our own success too is dependent on doing a good job and developing a strong reputation.
We’ve worked with a number of clients for over a year now and their growing at an unprecedented rate. There are individual successes like doubling visitors to their website, creating an email campaign that results in many enquiries or seeing a press release widely published. However, when our clients are reporting an increase in turnover by over 40%, we know we’re doing a good job and can help others do the same.
What’s the next challenge for your business and how will you achieve it?
We’re hopefully a very adaptive business. Having established over the last two years, we’re now in the next part of our evolution. With what we’ve learned, we’ve recently subtly rebranded to better reflect our clients and what we deliver. We’re expanded our horizons to appeal to more businesses both inside and outside our region.
Staff and skills will remain critical. However, if we continue to be a successful, professional and effective marketing agency, we can hopefully continue to attract great staff and great clients alike.
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