If you’re a company which makes or produces something physical, identifying a marketing agency which understands and appreciates what you do can be difficult.
However, there are a small number of UK marketing agencies which specialise in the marketing of manufacturing and those businesses which deliver and support it.
So, if your company is looking for a marketing agency with specific skills and experience delivering successful marketing for fellow manufacturers, how do you choose the best one for you?
B2B (business-to-business) expertise
Rather than providing products direct to consumers and retailers, many manufacturers manufacture on the behalf of other companies or into wider supply chains – known as business-to-business (B2B).
As the buying behaviour of businesses differs quite a lot from consumers, the successful methods and tactics for marketing can be quite different too.
Consumers tend to make quick and emotional buying decisions without wishing to have a prolonged or personal relationship with the brands they choose.
When making buying decisions, businesses typically involve a number of people and make slower and more rational decisions based on costs, capabilities and trust. They like to have long-term relationships with their suppliers too.
For successful marketing of manufacturing, it’s critical to select a marketing agency which specialises in B2B, understands the differences to B2C (business-to-consumer) marketing and uses the right tactics to deliver more effective marketing.
As East Anglia’s leading B2B marketing agency – with extensive experience working with manufacturers across the UK in many sectors – Full Mix Marketing is an agency trusted to provide highly effective marketing for manufacturing companies.
Discover more about Full Mix Marketing’s B2B expertise here.
Experience in marketing for manufacturing
There is little substitute for experience, especially when it comes to marketing.
Your company will typically get the best from marketing by selecting a marketing agency which has extensive experience of both the forms of marketing you need and successfully applying them to the manufacturing sector.
A ‘full service’ marketing agency is able to deliver all aspects of marketing – including digital marketing (including website design, SEO, PCC, email marketing and content marketing etc), non-digital marketing (including PR, marketing materials, graphic design and event support etc) and strategic marketing (including strategy and planning, branding and messaging and account-based marketing etc).
Selecting a full service marketing agency provides support and skills with all areas of your marketing, including identifying which channels of marketing will work best for your manufacturing.
As manufacturing is a technical discipline, it’s important to find a marketing agency which has experience working with manufacturers in sectors they serve, such as automotive, aerospace, construction, electronics, technology, construction, packaging, FMCG and food and drink etc.
Understanding of manufacturing principles, manufacturing techniques, manufacturing technology and manufacturing terminology is essential when creating marketing to communicate with your clients.
Full Mix Marketing is an experienced full service marketing agency, trusted to provide a full mix of digital and non-digital marketing for B2B (business-to-business) companies, including those in and around manufacturing.
They have wide experience delivering marketing for manufacturers in areas including electronics, heating, instrumentation, civil engineering, building materials, automotive components, signage, scientific equipment, packaging, printing, horticultural equipment, agricultural equipment, industrial machinery, defence and more.
Discover more about Full Mix Marketing’s marketing for manufacturing here.
Strategic marketing for manufacturing
Successful marketing for manufacturing can depend on identifying the best marketing strategy and creating the right plan.
In manufacturing – like all B2B sectors – it’s important to choose the marketing channels and tactics which will get the greatest results from your resources (namely, time and money).
Some marketing agencies simply focus on delivering specific areas of marketing – commonly digital marketing, graphic design or PR (communications). Unfortunately, a marketing agency with a narrow focus may not be able to advise you on the best overall marketing strategy or how the elements which they deliver will work with other areas of your marketing.
For the greatest results, manufacturing-based companies should select an agency which not only knows how to deliver the marketing you require but can use their extensive experience to ensure its suitability and effectiveness.
As well as being B2B (business-to-business) marketing specialists and highly experienced in marketing for manufacturing, Full Mix Marketing is a strategic marketing agency. With a team including CIM Chartered Marketers and business qualifications including MBA, they have created complete and highly effective marketing strategies for a wide range of manufacturing-related clients.
The marketing strategies and plans they produce for manufacturers include deep market research, evaluation of existing marketing, analysis of the suitability of the most appropriate marketing methods and the creation of powerful branding and messaging to help attract your ideal clients.
Discover more about Full Mix Marketing’s strategic marketing here.
Digital marketing for manufacturing
Digital marketing is increasingly a big part of the right marketing mix for all B2B (business-to-business) companies – especially manufacturers and the businesses which support them with equipment, components, ingredients, assemblies, packaging and logistics.
The companies which manufacturers serve increasingly look for and select manufacturing partners online.
Achieving results from digital marketing not only requires a high level of digital marketing skills and expertise – but the ability to apply them to the manufacturing sector and how your clients behave.
When picking a digital marketing agency, it is best to look for one which not only understands how websites, coding, user experience, user interphase, search engine optimisation (SEO) and pay-per-click (PPC) and other digital advertising work – but have strong experience applying them to clients in and around manufacturing.
As one of the UK’s leading full service B2B (business-to-business) marketing agencies – deliver complete digital marketing, as well as non-digital and strategic marketing – Full Mix Marketing stand out for their expertise and ability to apply them to manufacturing.
They not only build modern and responsive websites – or help their clients improve their existing websites – but create the user experience (UX) and content which ensures manufacturer’s websites turn more visitors into new clients.
Strong results from SEO (search engine optimisation), PPC (pay-per-click digital advertising), Google Ads and social media advertising are also more likely due not only to their up-to-date digital marketing expertise but extensive experience applying them to manufacturing-related business.
Their SEO expertise are supported by a superb knowledge of manufacturing practises and the ability to create compelling content which communicates what you do and is frequently published by the manufacturing sector press to boost your website relevance and authority.
Discover more about Full Mix Marketing’s digital marketing here.
Content marketing for manufacturing
Content marketing is perhaps the fastest growing area of both B2B (business-to-business) and B2C (business-to-consumer) marketing – including for the marketing of manufacturing.
Content marketing involves using press releases, articles, blogs, video, social media, your website and other written or visual content to boost exposure of your business and improve your SEO (appearance on search engines like Google).
As modern manufacturing is a technical area, an understanding of what you deliver, what makes it different and how to successfully communicate it is vital to powerful and effective content marketing.
With their broad manufacturing experience, Full Mix Marketing have particular skills using content marketing to highlight the strongest qualities of their manufacturing clients.
Full Mix Marketing create press releases, blogs, articles, technical documents, case studies, explainers, website content, brochures, presentations and other content marketing which demonstrates a comprehensive understanding of their clients’ manufacturing, it’s technical merits and the qualities their customers value most.
Discover more about Full Mix Marketing’s content marketing here.
Direct marketing for manufacturing
Many manufacturing-related companies can list their ideal customers and those they’d like to work with or supply. As a result, direct marketing is often one of the most effective forms of marketing for manufacturers.
Direct marketing for manufacturing involves email marketing or direct mailers (by post) to influencers and decision-makers within target companies.
A database can be purchased or developed of the businesses which the manufacturing company would like to target – and others which fit the same profile and needs. For manufacturers, these might all be within a specific industry (such as automotive or FMCG), a specific geographic area (such as the Midlands) or even international.
Regular emails and mailers can then be sent to introduce your manufacturing company and highlight your capabilities and experience.
Direct marketing can be very effective at raising brand awareness of your manufacturing company and generating leads and enquiries. However, when selecting a marketing agency to deliver direct marketing on your behalf, it is essential they understand what you do – with suitable experience in manufacturing-related sectors.
Amongst UK marketing agencies with experience in manufacturing, Full Mix Marketing have a trusted record of successfully producing direct marketing for companies in manufacturing.
Discover more about Full Mix Marketing’s direct marketing here.
Skilled manufacturing marketing team
All marketing agencies are only as effective and as the skilled individuals who make up their team.
When identifying the best manufacturing marketing agency in the UK, it’s important to choose an agency with a team with the skills and experience to help your manufacturing company reach its goals with marketing.
The team at Full Mix Marketing includes career marketers with extensive experience delivering digital, non-digital and strategic marketing for B2B (business-to-business) sectors including manufacturing.
The team at the full service B2B agency is led by a CIM Chartered Marketer with over 20 years’ experience delivering marketing for businesses in manufacturing, engineering and other areas of business-to-business commerce.
Their co-founder and Operations Director is a former mechanical engineering student with extensive commercial and technical experience creating marketing and content for manufacturing and engineering.
Full Mix Marketing’s team of marketing executives, account managers, digital marketing experts, web designers, graphic designers and content marketers is crammed with advanced qualifications and extensive experience creating marketing for manufacturing.
Discover more about Full Mix Marketing’s skilled team here.
Results from manufacturing marketing
Manufacturing-related businesses seek out and select the best UK manufacturing marketing agency to help achieve their business goals.
You likely wish to discover a marketing agency which gives you with the confidence they will deliver the biggest results for your business, budget and resources.
Full Mix Marketing is East Anglia’s leading B2B marketing agency – and works with manufacturing companies across the UK to deliver effective marketing.
Led by marketing professional with extensive experience, they recognise the need to ensure their client’s get the very best result from their investment in digital, non-digital, creative and strategic marketing.
As CIM Chartered Marketers, they achieve this with their advanced marketing skills and knowledge of manufacturing, engineering and related sectors.
Full Mix Marketing have been noted for delivering unprecedented growth for clients in sectors including engineering, manufacturing, technology, logistics and business services.
For expert support with your marketing, contact Full Mix Marketing here.