As East Anglia’s leading B2B marketing agency, we’ve recently helped our clients migrate from Google’s Universal Analytics to the new GA4.

Google permanently switched off Universal Analytics on 1st July 2023 and GA4 (Google Analytics 4) is now the only way to collect and view data.

As part of this process supporting our clients, we created a brief initial user guide to GA4, including advice on how to establish and access basic tracking and reporting for your website.

View and download our PDF guide HERE