Sarah West, managing director of Full Mix Marketing, delivered an insightful keynote address to Friday’s packed Chartered Institute of Marketing (CIM) East of England Conference on Business-to-Business Marketing.
The popular day-long event, held at Norwich Cathedral’s Hostry on 27th April, is now in its third year. It attracted over 70 delegates from as far away as London and Nottingham, all keen to gather and share hints and tips on successfully marketing their businesses to other companies.
The day was led by the keynote address from Sarah, a CIM Chartered Marketer and founder of the growing Norwich-based agency. Sarah’s presentation focused on the different considerations when marketing to businesses and the lessons she has learnt delivering powerful promotions for her B2B clients.
“It was such an honour to be asked to present” says Sarah. “With a changing economy, evolving forms of media and ever more savvy businesses, it’s important the marketing community come to together to share information. We’re making a real name for the East as a hub for B2B expertise.”
The event featured a packed agenda of talks and workshops from experts from across the East and South East. Sarah was chosen to share her experience working both within businesses and as the founder of a successful marketing agency.
Sarah has just celebrated ten years as a CIM Chartered Marketer. “Achieving my Chartered status was an important milestone. Clients rightly expect strong skills and results, so they need assurance we know what we’re talking about” says Sarah. “There’s always new developments so it’s vital that marketers demonstrate professional leadership and keep learning.”