B2B marketing specialists, Full Mix Marketing, are this month celebrating a successful first year for their Content Marketing Executive, Jake Groves.

Jake joined the Norwich-based agency in early 2024, having studied for a degree in Nottingham and gained experience delivering marketing for an international car hire company.

With a passion for writing, Jake has spent the last 12-months creating press articles, blogs, social media and other content marketing for many of the firm’s diverse clients.

“Weighing exotic animals, wind tunnel testing, railway drainage and electronics manufacturing are just some of the subjects we’ve introduced Jake to! Each time, he disappears behind his monitor, researches hard, askes the right questions and writes something which not only understands our clients but shares their passion” says James West, Director and co-founder of the growing agency.

Full Mix Marketing specialises in providing marketing to companies and organisations who work with other businesses (business-to-business or B2B).

As well as providing individual elements of digital, non-digital and strategic marketing, Full Mix Marketing often act as their clients’ entire outsourced marketing department.

Film-fan and tennis player, Jake, joined the agency keen to apply and develop his skills in content marketing.

“It’s challenging and rewarding; getting to know all our clients’ industries and creating content which communicates what they do. It’s quite a buzz when you see an article you’ve created in print or online, contributing to our client’s success!” states Jake.

Content marketing is one of the biggest growth areas of modern business marketing and consists of creating written, audio or visual content to attract and engage an audience to help promote a business or brand.

Content marketing is closely linked to digital marketing, including Search Engine Optimisation (SEO) which ensures a business’s website appears in online search results for their products and services.

Whilst primarily focused on creating content, Jake plays an increasingly active role in other areas of marketing and supporting his colleagues in coordinating their clients’ marketing.

“Full Mix is such as supportive environment in which everyone works together and has the time to learn and develop. I’m increasingly convinced that content is at the centre of so much successful marketing and excited by finding ways to use it even more effectively” adds Jake.

Established in 2016, Full Mix Marketing has grown to become nationally recognised expert in B2B marketing. In 2024, Sarah West won a prestigious Great British Entrepreneur Award for the innovation the agency has shown specialising in the marketing needs of B2B companies.

The growing agency has clients across the UK who work in sectors including manufacturing, engineering, technology, logistics, construction and business services.

“Jake has been a great addition to our team; eager to learn, highly dedicated, gifted and creative. Plus, he’s a lovely chap to have around and gives me a run for my money on lame jokes and interesting facts!” concludes James.

For more information about Full Mix Marketing’s content marketing, click  here