News

1st November 2021
From Turkey Twizzlers to tension curtains: Full Mix Marketing welcomes marketer Karina
Karina Zimmermann joins Full Mix Marketing

Successful business-to-business (B2B) marketing agency Full Mix Marketing has expanded their team by welcoming experienced marketer, Karina Zimmermann.

Karina joins the team with over 11 years’ experience gained delivering marketing for one of Norfolk’s most iconic businesses, Bernard Matthews Foods.

“From strategy to digital marketing, I’m so keen to apply my skills in such a fantastic new environment. It’s slightly different to marketing Turkey Dinosaurs but the fundamentals are the same! It’s about delivering effective marketing which really communicates to our client’s customers” says Karina of her new role.

Originally from Koblenz in Germany, Karina arrived in the UK as a teenager partly through the German city’s twinning with Norwich and went on to study business management at the University of East Anglia.

In over a decade as Marketing Manager for Bernard Matthews, Karina led many significant projects including two rebrands, nationwide multi-channel advertising campaigns and a number of packaging redesigns.

Karina’s new role at Full Mix Marketing sees her swap the leading brand of turkey-based family foods for a wide range of clients in sectors as varied as flow chemistry equipment, intellectual property law and lorry tension curtains.

Karina adds: “Having taken a break to have my daughters, I’m eager to rekindle my love for marketing. I can’t wait to make a positive difference in the team that has already made me feel so welcome!”

Full Mix Marketing has become East Anglia’s leading B2B marketing agency, delivering strategic, digital and creative marketing for a growing number of clients across the region and beyond.

The agency often acts as another business’ marketing department, delivering a comprehensive range of marketing including strategy, PR, website development and social media.

“Karina joins us with a wealth of experience, gained in a large and well-respected company. We can already see the big benefits it will deliver our clients” says Full Mix Marketing’s Managing Director, Sarah West.

Karina is the third member of Full Mix Marketing’s growing team to have been born outside the UK.

“The great benefit of a diverse team is that it provides different perspectives. It undoubtedly makes us even more effective at delivering the best results through marketing for our clients” concludes Sarah.

Having moved to larger city-centre offices in 2020, Full Mix Marketing now has a team of seven and has recently doubled its number of clients, many of which have worked with the agency since it began in 2016.

Karina’s role as Marketing Executive sees her take responsibility for delivering key aspects of marketing for clients including the UK’s largest supplier of gift cards, the designers of innovative new cleaning technology and one of the country’s leading contract electronics manufacturers.

More details of Full Mix Marketing can be found at: https://www.fullmixmarketing.co.uk/

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