Gas measurement and control specialists Chell Instruments are embarking on their fourth year supported by marketing experts Full Mix Marketing.
The innovative company, which supplies products and services to sectors including motorsport, aerospace, energy and pharmaceuticals, first enlisted the support of the B2B marketing experts in 2018.
Having continued to successfully develop and deliver new products throughout the pandemic, Chell Instrument’s Managing Director, Nick Broadly, is looking forward to 2022:
“With Sarah, Sally and the Full Mix team’s continuing support, we’re very excited about the year ahead. As we continue to develop solutions for our clients, they help us spread the word with excellent results.”
In 2020, Chell Instruments celebrated their three best years, attributing their success to their expanding product range and the marketing delivered by Full Mix Marketing.
“We recognised that marketing was increasingly important but had struggled to find an agency that could relate to our industry. Since working with Full Mix Marketing we’ve experienced much greater results than we used to attending trade shows” said Nick in 2020.
The partnership is set to celebrate four years in May 2020, during which Full Mix Marketing have delivered marketing including emails, mailers, brochures, press releases, advertising, trade events, search engine optimisation (SEO) and social media.
“Full Mix promised to be a true extension of our team and that’s entirely the experience we’ve had. Not only have they delivered everything they promised but they’ve proactively sought information, identified opportunities and created ideas to support us” adds Nick.
Chell Instruments began producing gas control and measurement equipment in the 1970’s. They design, manufacture and calibrate high-precision apparatus used in applications including developing jet engines, manufacturing medicines and calibrating domestic gas meters.
“Chell’s products are specialist, technical and satisfy a very specific function. Our role is to understand what they deliver and find the best way to communicate it to the sectors they support. I believe it’s where we excel” says Sarah West, Founder and Managing Director of Full Mix Marketing.
Founded in 2016, Full Mix Marketing provide strategic, digital and creative marketing for businesses in sectors including engineering, IT and business services. Their services include single elements like content marketing and SEO as well as becoming an entire outsourced marketing department for many of their clients.
In January 2020, Chell Instruments was acquired by the SDI Group who own more than fifteen companies and brands which design and manufacture products for use in imaging, sensing and control applications.
“In our sector, knowledge is everything. Full Mix Marketing have many times proven they not only know the right marketing but really understand our products and what our customers value. It’s such an easy and effective working relationship” concludes Nick.