This week copywriter Clare Crowe is celebrating her third anniversary as Content Marketing Executive for B2B marketing agency Full Mix Marketing.
The professional wordsmith joined the growing Norwich-based agency in May 2018 and, after maternity leave for the birth of her second son, she returned in late 2020 to continue delivering content for the agency’s many clients.
However, writing press releases, blogs and websites for companies in industries like manufacturing, technology and logistics is not the only way the Canadian has been flexing her creative muscles:
“I can’t believe it’s been three years! A lot has changed. We’ve moved offices, grown the team and taken on many new clients. We’ve also had to deal with the pandemic but, on the upside, the lockdowns gave me time to write a children’s book too!”
Clare joined the agency with experience gained in a fast-paced media agency writing for household brands including Warner Bros, McCain and Expedia.
With a master’s degree in Script Development, she uses her language skills to write press releases, social media, articles, blogs, website text and award entries, as well as content for sales materials including brochures, mailers and advertising.
However, as the mother of two young boys, Clare reads lots of children’s books and started to jot down her own ideas. She’s now in contact with illustrators to bring her children’s book to life.
“Despite the obvious differences with writing about something commercial or technical, I’ve actually found writing a children’s book has helped with my day job too. The subject and audience couldn’t be more different, but both are about using words to explain what’s important and bring it to life!”
James West, joint-founder and director of Full Mix Marketing says “Clare has been an important part of our success, helping find opportunities for our clients and turning them into great content. More than that, she’s such a friendly and professional person to have in our close-knit team. We’re all looking forward to reading her children’s book!”
Originally from Vancouver Canada, Clare relocated for her master’s degree and began her marketing career in a nationwide digital agency, before joining Full Mix Marketing.
Established in 2016, Full Mix Marketing is a full-service marketing agency which provides marketing primarily for companies who provide their service to other businesses (business-to-business). For some they provide individual elements of digital, strategic, creative and traditional marketing, whilst for others they act as their entire outsourced marketing department.
Clare adds “My role at Full Mix has been very diverse, working for clients ranging from sectors including data centres, lorry tension curtains and biogas infrastructure! It’s fascinating getting to know what they do and turning into content their customers want to engage with. I’m looking forward to what the next three years hold!”
For more information on Full Mix Marketing visit www.fullmixmarketing.co.uk or contact 01603 446227.