After just a couple of months in our team, our newest colleague, Charlie Peasgood, has already gained the latest Google Analytics certification. And, he passed the exam with 94%!

From July 2023, all new data collected by Google Analytics will only be available through GA4 (Google Analytics 4) – and it’s significantly different to the previous version in how it gathers and displays information.

With many of our clients already using GA4 – and others currently migrating to it – it’s great to have Charlie supporting both them and our colleagues with his growing knowledge on how to get the best insights from the latest iteration of Google Analytics.

Digital marketing never stands still, so its vital we all continue to develop our skills. Well done Charlie!