Locking-on to the right brand to launch military defence system
MSI Defence System
International manufacturer of defence systems
With over 125 years’ experience, MSI develop weapons systems for international military use on both wheeled vehicles and warships.
About to unveil a new product system, MSI needed a skilled agency who could quickly help with branding.
Brief
Keen to launch their product at DSEI – the world’s largest defence show – MSI needed a unique and memorable visual identity for their Seahawk and Terrahawk weapons stations.
Services provided
Responding to a tight timescale, we created a range of visual concepts suitable for the products, it’s features and market place. From our clients feedback we then developed the final design and supplied it for use across their marketing, including the successful launch.
Results
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