Sealing success on social media for welding equipment specialists

MIGANGLIA

Suppliers of commercial welding and cutting machines

Established over 40 years, MIGANGLIA is a leading East Anglian supplier of welding and cutting machines to businesses in industries including automotive repair, engineering, shipping and energy. They are a main dealer for a number of leading brands including Fronius, Nederman and Migatronic.

Brief

MIGANGLIA were keen to begin engaging with and attracting customers through social media.

They sought a B2B marketing specialist who could effectively communicate the features and benefits of their products to a commercial audience – whilst advising on the best tactics.

Services provided

We established a content strategy and online brand with which to appeal directly to existing and new customers on LinkedIn, Twitter and Facebook.

Keen to proactively attract new followers, we established a multi-ad campaign on Facebook which moved to LinkedIn once the audience had been saturated.

We also identified and capitalised on opportunities to create articles to boost awareness of MIGANGLIA in their sector press and benefit their SEO.