Intellectual marketing for experts in intellectual property law
UK-based international intellectual property law firm
Established in 2000 – with a history dating back to 1908 – ip21 was founded to provide modern services for the new century. They have subsequently become one of the UK’s most renowned intellectual property law firms, helping businesses to protect their innovations, designs and brands in the UK, Europe and beyond.
Conscious they need to update and enhance their marketing, ip21 sought a marketing partner who could understand the unique B2B environment in which they operate.
As a strong and growing leader within their field, ip21 wanted to update their existing design and branding – not only to look more contemporary but to better differentiate and communicate the features and benefits of what they provide to innovative businesses.
ip21 sought a marketing partner which could not only understand the complexities of what they deliver but the needs and preferences of the businesses they wish to engage.
Beginning with their company brochure, we redesigned the look and feel of their marketing and ensured it more concisely and compellingly communicated the features and benefits.
Whilst using social media to engage their existing and target customers, we’ve continued to redevelop their other marketing materials and website.
In addition, we’ve identified and exploited ad-hoc opportunities, including press releases to highlight their involvement in high profile IP law cases, developing their overseas marketing materials for trade shows and inviting clients to their 21st anniversary celebration.
Keeping your IP one step ahead of the competition