New brand for next step of the journey for exclusive travel company

Humboldt

Bespoke luxury holidays to Brazil and Latin America

Established in 2011, The Bespoke Travel Group (trading as Bespoke Brazil) delivers exclusive travel experiences for highly discerning travellers to Brazil and South America.

Brief

Keen to compete with market leaders including Jacada and Abercrombie & Kent, they sought a new identity with which to raise their profile and allow expansion of their high-end travel across all Latin America and other continents.

Services provided

We sought to create a name which would sit perfectly with both Latin America and big budget travel. Having researched the region and its history for inspiration, we suggested four names including Humboldt – the name of a renowned 18th century explorer of South America.

We transformed the name into four brand concepts which sat well amongst their peers and quickly communicated a sense of luxury and discovery. We provided complete brand guidelines for the final choice including supporting messaging.

Once completed, we create a comprehensive marketing strategy which analysed their marketplace and detailed how they could use marketing to quickly grow their share using their new brand identity.

Results

“Full Mix Marketing took the time to understood what we do, our customers and why they choose to travel with us. They developed a range of great concepts but the one we chose was unanimous. The connection with Alexander von Humboldt was exactly what we were looking for.”

Simon Williams, Co-founder of Humboldt

Before
After
Full Mix Marketing Humboldt Brochure
Full Mix Marketing Humboldt Profile

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