Persuading global farmers to farm smarter with innovative brand
George Moate
Manufacturer of innovative agricultural machinery
In 2002, British farmer George Moate questioned why preparing a field for planting required separate passes with three pieces of machinery. His frustration led to the TillerStar; the world’s first one-pass tiller for root vegetables.
Having purchased the George Moate design, manufacturers PSS felt they needed a stronger brand identity and marketing to promote it to savvy farmers.
Brief
The unique patented machinery needed improved branding, messaging, marketing materials and website to meet the expectations of its UK and international markets.
Services provided
Our brand strategy carefully aligned their new brand with other agricultural innovators and machinery manufacturers. We created the ‘Farm Smarter’ tagline with messaging focused on the product’s unique benefits and a modern brochure and ‘shop-window’ website to explain its benefits.
Results
Helping farmers
cut time & costs since 2011
Before
After
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