Lauching a revolution in disinfectant with equally powerful marketing

easy-HC10

Unique instant disinfectant maker and sprayer

Flow chemistry experts Vapourtec have developed and patented a unique hand-held device which turns nothing more than tap water and salt into a powerful and safe (hypochlorous acid) spray which kills 99.9% of germs.

Aiming to introduce their innovative solution to organisations eager to reduce their reliance on costly disinfectants, they sought a marketing agency who could understand their product and communicate its benefits to an unfamiliar audience.

Brief

To successfully launch their product, easy-HC10 required a marketing partner who could identify the right target market, select the most effective marketing methods and encourage businesses to embrace their new technology.

Services provided

We created a marketing strategy and plan which not only set out how to educate potential customers about this exciting new product but how to communicate the benefits in a way they would respond best to.

We developed a strong design identity for the marketing and used direct marketing in particular to put the product in front of customers. This was further supported by sector advertising, stands and literature for use at trade shows and PPC online advertising.