Ensuring leading load restraint company secures growth through marketing
Manufacturers and suppliers of load restraint products for transport and logistics
Part of a group which began hiring equipment in the 1970’s, CargoStop was launched in 2010 to provide products to secure loads for road, rail, sea and air freight. They’ve since introduced a number of innovations including their ProPole system which allows HGV drivers to secure loads whilst remaining stood on the ground.
With rising competition from low-cost imports, CargoStop sought an experienced partner to act as their outsourced marketing department.
With a reliance on telesales, CargoStop wished to expand their marketing to include more digital marketing and other channels which would improve awareness and demand for what they deliver.
We began by working with the team to evaluate their marketing to date, identify their ambitions and creating a plan which would deliver the right mix of successful marketing. Acting as their entire marketing department, we then began to deliver a mix of digital, direct and content marketing.
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