Launching trade-favourite’s new consumer range to retailers
Azpects
UK’s leading manufacturer of hard landscaping products
Established in 2009, Azpects’ EASYJoint has become the top selling patio jointing compound amongst professional landscapers. With over 2 million tubs sold, they expanded to offer a complete range of construction and care products for patios, paths and driveways.
Keen to enter the consumer market, they asked us to launch a new range of EASYCare products.
Brief
Azpects needed a campaign of press releases, content, advertising, trade-show support and digital advertising to target builders-merchants and DIY chains over a 3-month period.
Services provided
We delivered a successful campaign which saw their range featured in key publications, welcomed lots of visitors to their trade show stand and warmed the way for their sales team.
Results
We’re delighted to now be delivering all Azpects marketing; creating a more modern brand strategy, making their messaging more powerful, delivering a full mix of marketing channels and advising them at board level.
“Azpects new EASYGarden range flies off shelves”
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